This course will target sales and marketing professionals, business owners, and self-employed persons to help them make use of SEO and add value to their companies. The purpose of this course is to equip learners with the competencies to manage and monitor SEO campaigns for the organisation’s digital assets, and conduct analysis on the performance of SEO campaigns.

What You’ll Learn

This course will equip learners the understanding of search engine algorithms and how they affect organic search results and websites. They will be taught the key elements for creating an effective SEO strategy, such as the selection of keywords and how to perform keyword research; consumer psychology and search behavior. Further, how to conduct on-page SEO analysis to identify opportunities to improve a website’s search optimization.

Relevant Job Role(s)

• Industries/sectors/companies/employers
• Professions/occupations/job roles
• PMET or Rank-and-File
• Local or foreign workforce
• Mature or general workforce • Employed/unemployed/other