Optimize Your Website Performance with Google Analytics 4

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About This Course

Course Objective

Upon completion of the course, learners will be to develop market research, implement and monitor market research activities on Google Analytics 4.

Learning Outcomes

  • LO1: Learners will be able to manage market research to draw useful business insights using GA4.
  • LO2: Learners will be able to collect data from various channels and consider the implications.
  • LO3: Learners will be able to analyze data to gain insights on future demand and competitors.
  • LO4: Learners will be able to articulate business implications and trends with marketing principles.

What You’ll Learn

Topic 1: Manage Market Research

  • Overview of market research with Google Analytics GA4
  • Best practices in market search and analysis

Topic 2: Collect Data

  • Determine the channels to collect data from customers
  • Consider the implication of data collection and privacy laws

Topic 3: Analyse Data

  • Deploy exploration and funnel analysis to establish future product demand and sales
  • Setup events and conversions to Analyze competitor insights

Topic 4: Articulate Data Implication

  • Principle of direct marketing

•  Articulate business implications and trends with various GA4 reports

Requirements

  • WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.
  • • Full Fee Nett Fee after Funding (No GST) - $1500
  • • Normal Singaporean/PR age 21 and above - $750
  • • MCES / SME Singaporean age 40 and above - $450
  • • UTAP funding/Skills Future Credit are also available
  • • Absentee payroll for company sponsored
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