Learning Outcomes

LO1: Execute and test email marketing campaigns aligned with operational plans
LO2: Analye email campaign performance, analyzing data for future improvements
LO3: Monitor email campaign platforms, assessing campaign executions and gathering diverse feedback

What You’ll Learn

Topic 1: Campaign Planning and Initial Testing

• Understanding Campaign Objectives

      – Defining clear campaign goals

• Pre-Campaign Testing Strategies

     – A/B Testing

     – Crafting compelling subject lines

Topic 2: Campaign Execution and Analysis

• Identifying Products/Services for Promotion

    – Categorizing product/service offerings

   – Tailoring promotions to the product lifecycle

• Monitoring Campaign Performance

    – Setting up tracking mechanisms

    – Analyzing open rates, click-through rates, and conversion rates

• Refinement and Continuous Improvement

     – Evaluating success factors and areas of improvement

    – Documenting feedback for future campaigns

Topic 3: Ongoing Monitoring and Feedback Collection

• Understanding Campaign Schedules

     – Best times to send emails

     – Sequencing and frequency considerations

   –    – Techniques for customer feedback collection

   – Evaluating feedback from store managers, supervisors, and online platforms