Mastering Prompt Engineering for Digital Marketing with GenAI

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About This Course

Learning Objective

Determine optimal content types, styles, modes and frequency of content delivery, and translate content ideas into digital storyboards.

Learning Outcomes

LO1 – Conceptualize content ideas with prompt engineering to meet marketing objectives and map out digital storyboards as part of a content strategy.

LO2 – Identify content requirements with prompt engineering based on evaluation of customers and potential customer preferences and determine frequency of delivering marketing content.

LO3 – Determine types and styles of content to be delivered to customers with prompt engineering and decide on modes and processes for distributing content.

LO4 – Develop guidelines for content strategy execution using appropriate modes of content delivery for marketing.

What You’ll Learn

Topic 1: Prompt Engineering Principles and Tactics

  • Introduction to the AI and Prompt Engineering
  • Prompt engineering principles and tactics
  • Conceptualize content ideas to meet marketing objectives using Prompt Engineering
  • Map out digital storyboards as part of a content strategy

Topic 2: Market Research Using Prompt Engineering

  • Market research techniques using Prompt Engineering
  • Identify content requirements based on evaluation of customers and potential customer preferences (K2, A3)
  • Determine frequency of delivering marketing content to customers

Topic 3: Content Creation Using Prompt Engineering

  • Techniques for content creation using Prompt Engineering
  • Process of developing digital storyboard with Prompt Engineering
  • Determine types and styles of content to be delivered to customers

Topic 4: Content Strategy Guidelines and Ethical Considerations of Using ChatGPT

  • Determine modes and processes for distributing content
  • Ethical considerations and guidelines when using AI
  • Develop guidelines for content strategy execution

Requirements

  • TGS-2024052096 - Classroom
  • WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.
  • • Full Fee Nett Fee after Funding (No GST) - $1850
  • • Normal Singaporean/PR age 21 and above - $925
  • • MCES / SME Singaporean age 40 and above - $555
  • • UTAP funding/Skills Future Credit are also available
  • • Absentee payroll for company sponsored
  • TGS-2023039012 - Synchronous e-learning
  • WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.
  • • Full Fee Nett Fee after Funding (No GST) - $1500
  • • Normal Singaporean/PR age 21 and above - $750
  • • MCES / SME Singaporean age 40 and above - $450
  • • UTAP funding/Skills Future Credit are also available
  • • Absentee payroll for company sponsored
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